Language behavior during a mailing

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In this article:

  • Is it possible to send an email in a language other than the one identified in the contacts list?

Yes. Assigning a language to a contacts list doesn’t stop you from sending a message in a different language. For example, if you check a group when preparing your mailing that has French and English contacts and you send them one of your French templates, your English contacts will also receive it in French, since they were part of the selected group. Content is not translated automatically by the application.

Differences between the mailing's and the contact's language

Preferred language for mailing:

The choice of language at the moment of drafting your mailing will affect the footer of your newsletter.  

If you wish to send a bilingual mailing, it is important to know that you will only be able to choose one language for the footer text of your mailing page. Your page footer will be identical for all the contacts of a mailing list, regardless of the language that is set in their profile.

Moreover, if you customize your mailings by adding an automatic greeting mailing, (Mr., Ms., Madame, Monsieur etc.), the language of your mailing will determine if this variable will appear in English or in French in your text. Of course, to use these choices, you must equally indicate the gender of the contacts in your list.

Preferred language for contacts:

The selected language in your contacts profile will help organize them and allow the system to interact in the right language when they click on the unsubscribe, send to a friend and confirm your consent links. You can also use this information to create distinct mailings depending on your contact's languages.

For example, if one of your English-speaking contact receives an email in French and click on the Unsubscribe link in the footer of your newsletter, the system will detect your his preferred language and the confirmation pages will appear in English. 

Please note that if you add a contact manually and that you have not specified a preferred language for this contact, the language used for the confirmation page of the unsubscription will be the same language as the mailing.

How to send a mailing in another language

Here are a few tips to help you manage multilingual mailings effectively:

  1. Create separate groups based on your contacts' language. This will make it easier to target your audiences with messages written in the appropriate language.
  2. Prepare a template in the desired language (e.g., an English template for your English-speaking contacts).
  3. Select only the group that matches the message's language when scheduling your mailing.
  4. If you need to send a bilingual message, you have two options:
  • Create a bilingual template using dynamic content blocks, which allow you to display either a French or English version depending on the contact's language (requires a Plus or Pro plan).
    Learn more about dynamic blocks >
  • Send two separate mailings: one in French and one in English.

This not only improves your subscribers’ experience, but also helps increase the effectiveness of your mailings.

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