Types of fields

In the contact details section you’ll find regular fields, consent fields and custom fields.

The only mandatory field is the email address.

Use the different fields available to complete your subscriber’s profile. The information you enter may come from different sources: subscription forms, importing data through a CSV or Excel file, entering data manually, linking your CRM with your account through our API.

By drawing data from different places and then centralizing all the information at your disposal in your account, you will be able to build a complete picture of your subscribers and stimulate their engagement through various email campaigns. You can use the data collected to effectively segment your contact lists, with the help of advanced search and dynamic groups. Then, you'll be able to send customized, better-targeted emails. You can even add the information entered by your contacts in the content of your emails to tailor them to each subscriber. 

Regular fields

Regular fields have a defined use and are designed to enter basic information about your contacts.

Here is the list of regular fields:

  • Last name
  • First name
  • Language
  • Gender
  • Company
  • Date of Birth
  • Postal code
  • Country
  • Note (to add more details)

Consent fields

Consent fields are intended to store all of your contacts’ consent data to help you comply with Canada's Anti-Spam Law (CASL). Take full advantage of our system’s features to simplify the management of consents by entering the following information:

  • Source of consent (how you obtained consent from your contact, e.g. active customer)
  • Date of consent (e.g. date of the most recent purchase)
  • Proof of consent (e.g . invoice number)
  • Type of consent (express or implied, information that is automatically completed by our system depending on the source of consent chosen)

By entering this data, you will be able to, among other things, track the expiration date of all implied consents through our monthly consent report, and set up scenarios to automate your efforts to obtain express consent from your contacts.

Custom fields

In addition to using regular fields, you have the option to enter more information that could be useful for contact segmentation and email customization.

Depending on your plan, it’s possible to create up to 40 custom fields. Learn more about our pricing plans >

There are four types of custom fields:

  • Text
  • Date
  • Integer (Whole number)
  • Decimal number

Use text fields to enter a contact’s information, such as address, city, province, region or phone number, occupation, the name of a product purchased, types of interests or any other text data. Learn more >

In date fields, you can enter the date of, for example, an appointment, a training session, when their contract ends or when they last visited the store. Learn more >

Integer fields are useful for entering numeric data such as the amount your customer has purchased, the donations they made, or the number of employees in a company. Learn more >

The decimal number type fields are perfect for storing monetary data or percentages. They allow precision up to two digits after the decimal point.  Learn more >

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